The expectations of consumers have changed immeasurably in recent years. Digitally-savvy web users now demand flawless and engaging online experiences. Gone are the days of static text displayed as if you’re reading a book.
A new markup language has enabled developers to take user experiences to the next level, delivering rich content that’s secure and operates efficiently within your web browser.
HTML5 has been slowly adopted by web application developers over the last three years. This adoption has been partly fuelled by the need to deliver cross-platform content. It has been apparent for some time about the potential HTML5 offers. Back in 2012, Facebook founder, Mark Zuckerberg was somewhat scathing about its capabilities. Yet just three years on, Facebook adopted HTML5 language for its news feed.
The shift towards a mobile-first strategy for enterprise-class software has also accelerated the need for slick web applications. More people are using smartphone and tablet devices than ever. Consequently, developers have had to take into consideration the way users interact with mobile content in terms of its layout and functionality. Lean HTML5 markup has led to fast-loading, responsive web applications that operate in all the leading web browsers. Let’s consider some of the industries that have benefitted most from richer, more immersive online experiences developed using HTML5 language.
iGaming
The online gambling industry is one that continues to innovate. It must in order to retain and attract players, and the intense competition between brands in this niche makes operators even more eager to take on new tech. Hardly a year goes by without a new ground-breaking product. From video slots with cinematic visuals and soundtracks and mobile-based games to live streamed dealer games, there’s always something new in iGaming. This beginner’s guide a great place to start when deciding the best online casino as a new player.
HTML5 has given iGaming developers the ability to design games and solutions with sharper, more fluid graphics and smoother functionality in desktop and mobile web browsers. Competitor languages such as Adobe Flash cannot offer the same broad-spectrum functionality, giving customers access to their gaming accounts from virtually anywhere. Combined with that cross-platform, 24/7 accessibility, many casinos now offer incentives to new players in the form of a no deposit bonus, allowing people to sample the different HTML5 casino games without playing with their own money.
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eLearning
Prior to HTML5, Adobe Flash dominated the leading authoring tools for eLearning courses. Admittedly the software offered engaging visuals and an impressive level of interactivity, but there was one significant limitation. Declining numbers of smartphone and tablet devices were built with Flash support, but fortunately, HTML5 offered a mobile-friendly solution. HTML5 has taken eLearning courses to a new level. Organizations can reach wider audiences and can tailor courses to screen sizes and use meta-tagging to optimize content for mobile devices.
Mobile eLearning courses are also more digestible and convenient. They can be accessed without the need for internet connection, allowing students to access and work through their course at their pace. HTML5 has increased the dynamism of eLearning courses, with the ability to integrate video and audio presentations within a browser or application. Thus, offering a more comprehensive eLearning experience.
E-commerce
According to research by Flurry, shopping on mobile devices via apps wasn't even on the radar for most consumers until recently. The vast majority prefer to shop online through websites and mobile sites. While the performance of some native apps can be faster, the utilization of HTML5 now means some mobile browsers operate quicker than a native app. Optimized memory management and performance can keep consumers happy when browsing online.
For retailers, the ability to maintain a single online experience that serves all platforms is also a significant cost benefit. Ecommerce sites no longer need extensive amounts of code, with HTML5 layouts contributing greatly to faster-loading pages. HTML5 is also made to incorporate video and visual elements, which is perfect for a retail landing page. Whether it’s a YouTube video or an Instagram picture demonstrating a product, this freedom allows retailers to give consumers all the information they need before making a purchase.
As a comprehensive update to the earlier versions of HTML that have been used since the turn of the Millennium, HTML5 is fit for 21st century websites and the modern, mobile-friendly web.
